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Travel Range
Project Overview
Here whilst working for Clas Ohlson we took a top down strategic approach to map out what a travel range for a total rework, then we focused on developing products that hit the sweet spot of 'Value for Money', we were able to provide the customer will a full range of products at a affordable price. Furthermore the new range was rebranded to Clas Ohlson, drawing a closer link for the consumer, as previously the sourced products were various sub-brands.
For
Clas Ohlson (Designed Under Employment)
Services
Design Strategy Concept Exploration
Product Development
Industrial Design
Colour, Material and Finish
Design for Manufacture
CMF (Colour, Material, Finish) Design was also explored on the hard sell suitcase to understand coherency when the suitcase is scaled into a range of colours.
All Photography Copyright of Clas Ohlson
Other Projects
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